AR at Scale, Williams Sonoma

Viewing products in context is key to building confidence to purchase. As part of my design experience portfolio strategy at Williams-Sonoma, I proved the lift in conversion rate for Augmented Reality in furniture with a category A/B test on West Elm brand furniture. After proving revenue lift for mid-size furniture like chairs and tables, I pitched implementing AR for the launch of the new Pottery Barn Kids app. I coached a senior product manager through planning and brought together teams of engineers and 3D artists to build the new pipeline of USDZ files. I brought together a product manager, a UX designer and engineering lead to create the ability to apply SKU changes within the AR view.

MY ROLE: Lead Product Manager 

• A/B testing

• Alignment with executives across multiple business units and functions

• ROI modeling, revenue forecasting

• Team leadership: 1 senior product manager, product designer, engineering team

• Engineering team relationship management

• 0 to 1 creation of new customer experience

TIMELINE

• Launched January 2023

RESULTS

• Pottery Barn Kids app with AR earned 4.8 stars.