Product leader with a vision for the future of AR and brand experience. Track record of innovation 0 to 1 and at scale, leveraging emerging technology with AI, machine learning, AR, VR, and 3D for empowered brand and commerce experiences. Led product at AR startups and fostered startup culture within industry-leading omnichannel retailer Williams-Sonoma.

Dopple XR

Director of Product

Venture-funded 3D & AR eCommerce startup: head of product department, executive team member. Formed strategic cross-functional partnerships with vice presidents of Engineering, Marketing, and Professional Services. Led product team of 3 and co-led product-engineering team with 10 engineers.

  • 0 -1 Launches – Drove transition from an Alpha 3D & AR platform with 2 clients through Beta and full client adoption with a growing client base of 12 with 200k ARR within first 12 months.

    Emerging Technology – Created company’s core 3D analytics product from the ground up. Created AI roadmap and collaborated with lead engineer to begin AI personalization capabilities.

    Organizational Leadership – Transformed product development with combined product-engineering team. Introduced collaborative processes such as product briefs and cross-departmental collaborative roadmap planning. Presented status and roadmap quarterly to board of directors.

Williams-sonoma, inc

Lead Product Manager

Fortune 500 home furnishings retailer: product leader for omnichannel design experience. Grew impact from $1 million to $40 million with strategic vision, collaborative leadership, and focus on P&L results. Managed 3 senior product managers and drove the work of 2 agile engineering teams.

  • AR at Scale – Proved out Augmented Reality asset pipeline and value with A/B test with West Elm brand. Scaled into an AR feature with thousands of SKUs in Pottery Barn Kids mobile app.

  • P&L Impact – Grew from single product with $1 million revenue to P&L accountability for full portfolio. Responsible for $4 million budget with 2022 forecasted revenue growth of $40 million.

  • Team Leadership – Cultivated team of 3 innovative senior product managers. Directed work of 12 engineers and UX designers. Negotiated and managed 2 key vendor partnerships.

  • Strategic Vision – Developed vision and prioritized roadmap for digitized and scaled interior design platform with industry-leading 3D visualization and recommendations.  

  • Forging Partnerships – Thought leadership and alignment with VP-level partners across business units for initiative targeting $1 billion sales segment. Optimized alignment process for peer group.  

  • Omnichannel Launch – Drove build vs buy analysis, alignment with VPs across 6 brands, vendor selection, negotiation, and change management for virtual appointment software.  

    • Launch bridged eCommerce and 500 stores with 2,000 employees. Gained $28 million YoY revenue lift and valuable data. Selected by CTO as template for vendor evaluation.

  • Foresight and Agility – Accelerated 2020 online chat launch from 3 months to 3 weeks. Gained $20 million revenue and reduced call center time. Highlighted by CEO as a key to 2020 success.

Marxent | Dayton, Ohio  | Venture-funded startup, augmented reality and virtual reality SaaS platform

Product & Account Manager (2017 – Present), Senior Project Manager (2014 – 2017),
Senior Content Strategist and Events Manager (2013 – 2014)

Led cross-functional teams to build products that give users a feeling of control and confidence. Managed client partnerships, established product vision and roadmaps for enterprise SaaS and consumer products. Drove Agile team execution with experiences for web, mobile, AR, and VR.

  • Product Creation – Led real-time 3D inspiration feature for SaaS platform. Analyzed client and end-customer collaboration process. Led agile delivery with cross-functional team of 15.

  • Strategic Alignment – Conducted deep-dive sessions with client partners for SaaS product. Resulted in funded product and product-market fit.

  • AR Mobile App Experience – Managed development and launch of mobile shopping apps for clients in the home improvement industry.

  • AR Game and Scaled Launch – Drove development of e-commerce website and mobile AR game app for beloved toy brand from ideation through launch, resulting in $14 million in sales in the first 3 months.

  • SaaS Marketing – Managed SaaS event marketing at CES, SXSW and AWE with $300K budget.

Real Art | Dayton, Ohio | Creative agency connecting the digital and physical worlds

Digital Marketing Strategist and Community Manager (2011 – 2013)

Award-winning creative agency: Created campaigns connecting digital and physical worlds.

  • Entrepreneurial Mindset – Built marketing and analytics into a core competency of the agency.

  • Omnichannel Engagement – Directed 12 influencers in campaign for national retailer.

  • Previously held positions: Senior Designer. Recognized in AdWeek, Gizmodo, Mashable, ADDY Gold.

EDUCATION

Carnegie Mellon University | Silicon Valley Campus, Mountain View, California

Master of Science, Software Management

Focus on technology, human-centered design, and business innovation principles in a project-focused environment. Key lessons include product definition, software metrics, financial analysis, agile marketing, user experience, change management, tool evaluation, and cloud computing.

University of Dayton | Dayton, Ohio

Bachelor of Fine Arts, Visual Communication Design, Cum Laude

Activities

  • Founder, Sponate, an app designed for spontaneous get-togethers

  • Founding President, Dayton Creative Syndicate, a professional organization for designers and creative professionals

Recognition

  • Top Tech of CES by Digital Trends, Best Kitchen Product at International Builders Show 2016, American Advertising Association ADDY Gold and Judges’ Award, Facebook Studio Gallery.

  • Work featured in AdWeek, Gizmodo, Mashable, MTV.com

Speaking

  • South by SouthWest Interactive Conference (SXSW) lead panelist on internet-connected machines, Design for Virtual Reality at SummitUp New Media Conference.