Harley-Davidson Motorcycles Markerless AR Experience

Led development with a cross functional team of designers, 3D artists, developers, and quality assurance. Leveraged internally-developed markerless augmented reality capabilities, months before Apple's AR Kit launched. 

Harley released the app at Harley Days Australia, an event with over 10,000 attendees in a rural area outside the city of Wollongong. Built-in analytics tracking allowed session counts without relying on internet connections. The event team used the app to display the new line of motorcycles, engage fans, and gather leads to share with local dealerships.