USER TESTING WITH PAPER MODELS
Inspiring renovation:
3D Home Design Platform
At Marxent, I led an inspiration-focused upgrade to the company's core product platform, geared toward the home renovation process.
I began by identifying industry KPI's and conducting user research, which led me to pain points in the home renovation process where I could improve the overall experience, empowering both customers and kitchen design specialists.
I created a roadmap, defined the features and requirements, and managed a cross-functional team of 15 to deliver the experience in an Agile environment.
MY ROLE: product & account manager
User research, mapped shopper funnel
Identified personas and pain points for two-sided market
Defined features and requirements
Created new platform module, inspiration
Led user testing
Led development and content creation teams
Established KPIs
Managed relationship with early adopters for the product
TECH
WebGL, Unity, JIRA
TIMELINE
Launched July 2018
RESULTS
Found product-market fit with home renovation and furniture industry, leading to use by 2 kitchen clients and multiple furniture retailers including Macy’s, Ashley Furniture, and John Lewis.