AR Game App for Culver's

Led design, development, and launch of an AR game app for Culver’s franchise on iOS and Android. The game was created to promote a holiday cup campaign, and the special cup was used as an Augmented Reality gamepiece. Using Unity and Vuforia, the game was created, and then integrated into the existing Culver's app.

The app earned engagement and social shares. The success of this project led to Culver's asking Marxent to take on responsibility for recreation of their existing app, beginning an ongoing multi-year strategic partnership.