Virtual Home Design Platform
Virtual design is the key to the future of furniture retail. This $800 Billion market is rapidly shifting from live showrooms to eCommerce, but furniture buying is a complicated decision with a lot of unmet needs.
Home brands are winning market share with empowering tools and visualizations for 3D design. In 2021, I launched the foundation within a long-term vision for this shift. This platform connects customers with design experts, and unifies customer’s design project all in one place, with a collaborative room design tool, appointment details, expert advice, saved products, and the ability to easily purchase.
I built alignment for the ROI model, vision and roadmap with stakeholders across our 6 brands — both eCommerce and stores.
I led my product and development team through the launch of the first step in the roadmap, a pilot experience on two brands. This launch set the stage for larger-scale future extensions, and gained $3 million in revenue from visitors in the first 3 months.
MY ROLE: lead Product Manager
Identified unmet needs, built a vision and ROI model around solving them
Funding and resourcing planning
Product team leadership: 2 senior product managers, 2 indirect engineering teams
Alignment with executives across multiple business units
Vendor relationship management and contract negotiation
0 to 1 creation of new customer experience
TIMELINE
Launched October 2021